If you haven’t heard about the Netflix hit series, “Tiger King”, you have had to be living without a connection to the outside world. In these unprecedented times, it seems such an outlandish show has actually given the world some mental relief. Just when you think the world has spun off its axis, Tiger King comes along and makes a pandemic seem normal in relation.
A series full of scandals, conspiracies, black market trading/sales, murder, drugs and then sprinkle in tigers… you are bound to have a hit that will explode not only in viewership but also on social media. Many have said the only thing better than the eccentric show, are people’s reactions and social media posts. During a period where time has become more abundant for most; creativity is thriving. Taglines from the show, screenshots of the characters and a little Photoshop have produced memes, t-shirts, videos, songs and more! The social media following of the characters has increased dramatically and many unique hashtags have been produced.
Finding a way to incorporate your business with a viral topic, like Tiger King, is a great way to increase your online exposure. Creatively connect your company with the topic. A restaurant may advertise, in jest, about having sardine oil as a special or a barber may advertise a Joe Exotic haircut. Using popular hashtags will organically expand your reach. Jump on the bandwagon and reach more customers by using #SardineOil or #JoeExoticMullet. You do have to consider your brand and make sure these types of posts connect with the demographic you are trying to reach.
Getting creative and having a little fun can allow you to connect with your customers about something other than your product or service. This connection through a common interest can create a more unique bond with your clients. It also provides a source of entertainment. By connecting with and entertaining your customers, you have tackled the actual reason they logged onto social media and are more likely to grab their attention.
Jump on the next bandwagon and increase your brand’s awareness. Viral topics and posts are like train wrecks, people can’t help but look.