# Help with Hashtags #

# Help with Hashtags #

Do you need some hashtag help? Hashtags are user-generated keywords preceded by the # symbol. This is a type of metadata used by social networks to allow content to be cataloged and searched by other users.

Twitter and Instagram are the main social networks that utilize hashtags. The great thing about these networks are they are probably the easiest platforms to grow your audience organically (or without paying for ads). These networks allow for organic growth with the use of hashtags. Some people use hashtags to emphasize points or to be funny, but Instagram and Twitter will catalog your posts based upon what hashtag(s) you use.

Why Uber Advertises When You Can't Ride

Why Uber Advertises When You Can't Ride

Have you seen the Uber commercial released in April? The main tagline for the commercial is “Thank
You for Not Riding”. Why would Uber encourage people not to use their service?!?!?

It is actually a genius marketing technique that accomplishes multiple goals.



Content Curation

Content Curation

We all come across mental roadblocks. We get stuck. And trying to get unstuck is like struggling to get out of quicksand. The more you struggle the deeper you sink.

Sometimes the best solution is to step back away from the project. But in social media we always preach consistency. You don’t want to lose momentum or miss a trend. So how can we step back?

Content curation can save the day.

Tips on Content Creation

Tips on Content Creation

One of the keys to a successful social media presence is to consistently post effective content.  Creating content can present itself as a daunting task.  But there are some ways to simplify the process.

Using these techniques can make the content creation process a little less overwhelming. While creating content also keep in mind that the purpose of social media is to entertain, share/educate and connect with
people. If running your business doesn’t allow time for this task or this still seems like an intimidating process
consider hiring a social media manager or agency.

A Key to Algorithms

A Key to Algorithms

Social media networks, like Facebook, develop algorithms to determine what posts get displayed in front of users and how often. These algorithms change constantly and it is almost impossible to know the exact steps a network uses to determine what is viewed. The most consistent factor has been, and will probably always be, engagement.

Train Wrecks; You Can’t Help But Look

Train Wrecks; You Can’t Help But Look

If you haven’t heard about the Netflix hit series, “Tiger King”, you have had to be living without a connection to the outside world. Many have said the only thing better than the eccentric show, are people’s reactions and social media posts. Jump on the next bandwagon and increase your brand’s awareness. Viral topics and posts are like train wrecks, people can’t help but look.

Who are you talking to? Hit your target demographic

Who are you talking to? Hit your target demographic

Social media networks are open to everyone, but each network tends to have their own niche demographic. When using social media to reach your potential clients, you may want to consider focusing your efforts on the networks that your clientele are using most. If you utilize marketing on various networks make sure your message is designed to speak your targeted demographic.

Pivot to Succeed

Pivot to Succeed

In times like today, we need to be flexible and creative. Using new strategies to pivot your business can take your company to the next level of success. Making a small tweak or adjustment to your business can provide you with high return with minimal changes. Try pivoting your business, a new direction might provide you with successes you never imagined.

Is outsoucing bad? Time vs. Money

Is outsoucing bad? Time vs. Money

Some believe the word “outsource” has a negative cogitation.  But, what it really boils down to is whether
you have the time or money to complete a task. Investing money into your marketing is investing money into the success of your company. Social media managers will creatively make sure your social media presence is consistent and active, giving you more time to focus on your business practices.